Responsive website design is a web design and development technique that allows developers to create such a system that reacts according to the size and dimensions of a user’s screen. Responsive design usually optimizes a webpage for the specific device that is being used to access it. In this way, it helps in developing a highly flexible web page; thereby taking user’s browsing experience to a different level.

Since last few years, it has proved to be the go-to medium to deliver content to users across platforms. The recent times have witnessed a clear audience shift towards mobile browsing. Responsive website design has become the best medium to reach audience across a wide range of devices, including smartphones and tablets. Because of this reason that the year 2013 was termed as the ‘year of responsive design.’ As more and more people are joining the mobile-browsing crowd, responsive website is surely going to stay here for a long period of time.

From a business point of view, responsive designs offers a wide range of advantages. Here’s a list of some of the important ones.

Benefits of Responsive Web Design:

  • Extends your reach to mobile and tablet audience
  • Increases sales and conversions rate
  • Provides excellent returns on investment
  • Consolidates analytics as well as reporting
  • Saves time and cost on mobile-website development
  • Enhances target audience’s browsing experience
  • Makes websites future proof
  • Provides competitive edge